Yellow Tail Animations

brief: 
During my time at We Are Social AU, Yellow Tail tasked us with a complete rebrand of their social media. Part of this included establishing a visual feel to the way their content is animated.

Delivery:
Following the print and paper look of existing Yellow Tail branding, I implemented sticker style transitions, paper textures and fun, practical feeling animations.

Similarly, for their Television Commercials that needed social subtitling, I used animations that felt both tactile and lighthearted to affirm the brand's ToV as well as the no frills message in the ads themselves.